Ways to Promote Your Podcast!

MARKETING & PROMOTION

Podcasting is a popular way to gain information and let your voice be heard. Podcast promotion and distribution is the key to podcast growth! Use the following tips to promote and grow your audience.

Word of mouth/ Guerilla Marketing

This is a very aggressive way to promote your podcast. Guerilla marketing involves a little creativity and thinking outside the box. You may feel like you are bombarding people but that’s the point, it’s an aggressive way to get your podcast to the right people. Utilize your contact list and share your link to the podcast. Pass out flyers during a festival around the city.

Guest Appearances / Guest Swapping

To keep your podcast momentum growing and attract new listeners consider appearing on other people’s podcasts to share your expertise, wisdom, and experiences. You could even discuss if they would be interested in a ‘guest swap,’ or cross promotion. Guest swapping is a great way for you, the other podcaster and the guest.

Email list

While most people have a love-hate relationship with email - it is still a proven way to connect, a great way to tease new content and announce new episodes. I use Mailchimp to build my email list for my show. It free for the first 1000 emails you collect. You can do this by creating a landing page, using a call to action, or exchanging free content for their email. Once you create your email list you can establish an audience that you can get your content to with a click of a button.

But i suggest use your email list primarily for business, sponsors clients, management and agency strategically.

Social Media

There are so many social media outlets that allow you to post your information. You have to be deliberate with what and how you post. Each post should include your shows color scheme, hashtag. If you are targeting self-care your hashtag has to speak to that topic. Social media is full of noise, you have to find the right way to make your voice clear and responsive.

Collaborations

To be successful in anything you have to have the right connections and collaborations. Find other podcasts or podcasters that are willing to collaborate. You can trade days you can be guests on each other's shows. They can give you a shout out on their show and you can return the favor. Developing relationships is necessary to grow.

Giveaways

Run fun giveaways or contests to give your audience free merchandise in exchange for a review or subscription. Giveaways increase engagement with your listeners. It helps to promote your show because you will encourage your audience to promote it for you. It also allows you to see what motivates your listeners to take action so that you can then repeat it.

As you can see there are plenty of ways to promote your podcast, each can be useful in growing your audience. The things to remember when promoting are to plan it out, be intentional and be consistent. If you do this right you can gain more listeners that are apart of your targeted audience.